Carling, the UK’s best selling lager for over three decades, has teamed up with up-and-coming British musician Alice Gold to create the soundtrack for the brand’s new advertising campaign, which sees the classic Billy Fury track "Wondrous Place" given a refreshingly modern twist.
The new advert follows one man’s brilliantly British journey to find the ultimate refreshment in a pint of Carling, and has already been viewed nearly 60,000 times on YouTube, with user comments praising Alice’s version of the track as “fresh for a new audience” and “excellent, astronomical, untainted, taunting and illuminating.”
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