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Hotel and Guest Fair in Vienna is the Austrian SPRING trade fair for hoteliers, restaurants, cafes and large scale catering operations.

It took place from 10th to 13th of Apr 2011in the Reed Exhibitions Halls which are situated close to the famous Prater. The fair enables to establish and capitalize on business contacts on a person-to-person level.
The reason for participation was to introduce Pilsner Urquell tank outlets to a wider business audience with the intentions of find new contacts. The glass containers with tanks and cooling equipment were installed so the participants could not just taste the exquisite non-pasteurized, golden lager from Pilsen but also see the mechanics behind serving a perfect pilsner.

 

In addition participants were also informed about the brand’s platforms on the big boards displayed on the sides of the glass containers. Also all SKUs sold in Austria were displayed.

It was the first time the Pilsner Urquell tanks were displayed at the fair in abroad so the participation was also considered as a trial for the much bigger fair taking place in Salzburg in November. New tank outlets are expected as a result of our participation in the Vienna Hotel and Guest Fair.

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